Media & Content Creators

The Seven is fun, authoritative, and often has a sense of humour. We steer clear of jargon, consumerism, and elitism, and aim to make our content accessible, informative, and entertaining. Our travel content has a strong sense of place and includes actionable info like: "how do I plan a visit here?" With all of our content, we are opening up a world of possibility for would-be travellers and sharing the adventure, excitement, and joy of a trip to The Seven.

The Seven is a place where generations of travellers come with their families year after year. For our returning visitors, it’s about tradition. Comfort. Nostalgia. Adventure. Our lakes and waterways and family-owned lodges aren’t a passing fad or trend—they’re timeless. Our goal is to inspire a new generation of travellers to drive north and discover what lies beyond cottage country.

The Seven is built on seven founding principles. Each principle is inclusive, and welcoming of a different traveller demographic.

Our Seven Principles

1. Everyone's Welcome
   Messaging: Inclusivity + Diversity
2. Be a Kid Again
   Messaging: Nostalgia
3. Vibes
   Messaging: Positivity + Self Care
4. Real Ones
   Messaging: Unfiltered, Unpolished + Authentic
5. Nature Delivery Service
   Messaging: Access to Nature + Peace of Mind Anywhere, Anytime
6. Bring Your Fam
   Messaging: Kids + Grandparents Welcome
7. No Hustle
   Messaging: Escape From the City Mindset

These are the different types of content we are looking for. Please note that at this time, we are only able to purchase completed work from travel you are doing or have already done independently. We do not pay any travel expenses, secure comped accommodations, or negotiate with tourism operators for travel activities.

One-Off, Single Reels and TikToks

Heading somewhere you think would make a great reel? We're looking for edited, narratively structured, informative and inspirational work. Rate is $250-$350 per reel, depending on complexity, location, and length. We will brand the cover for The Seven, and post on NeOntario channels. We can either add you as a collaborator, or tag you as the creator - whichever works best for your own grid! Occasionally we will use paid promotion on select creative.

Our ideal submission includes:

• 10-45 second video
• overall theme (ie: My 5 Fave Hiking Trails around Timmins; Secret Swimming Holes on Highway 17; POV: Best Beach Day at this Provincial Park)
• long enough cuts to get a feel for the place & vibe
• interesting text hook for the cover
• one beautiful photo for the cover
• location captions or voice-to-text
• reel emailed with caption information including location, and type of adventure/audience
• we love voiceovers but they are not necessary if that's just who you are
• Fun! Inspiration! Personality!
• Connected to one of The Seven Principles, within one of Northeastern Ontario's content pillars: Culture (ie: arts, culinary, heritage, Indigenous tourism), Nature & Adventure, Touring (road trips, RV, motorcycling), and Fishing.

Personality-Driven Monthly Series

Have something unique to say and think that potential travellers to The Seven will find value in it? Reach out! We're looking for 6-8 monthly contributors with an idea for a monthly series. These will be delivered monthly, at the same time, and regularly scheduled. Content can be shot all in one trip or over several during the year. Package rates start at a base rate of $250-$350 per reel and can increase depending on complexity, locations, timeline, length, etc. Some examples of ideas we'd be interested in:

• Fun and accessible 4-season fishing content
• Family-friendly adventures focusing on a) different family-friendly spots or b) tips for traveling en famille or c) both!
• Nature Delivery Service: this would suit a nature photographer or backcountry explorer. We're talking Glamour. Shots.
• Roadside attractions. Roadtrip aficionado? Share your fave roadside waterfalls, views, short hikes, chip trucks, giant cow sculptures, etc.
• Culinary! Great food across the region and why you love each one.
• Waterfalls, swimming spots, beaches
• BIG BEAUTIFUL VIEWS - are you a sunrise seeker? Share the waking-up-early-for-the-ascent love.
• Gallery hopping art-lovers: Best spots for experiencing art in The Seven
• And more - it all depends on your amazing ideas!

Longer-Form Collaborations

We'd love to find a few creators who are interested in collaborating on scripts for longer-form video content and/or extended campaigns. Rate depends on nature of collaboration. Reach out for more info and please include the following:

1. Link to your socials
2. Type of content you're interested in
3. Region(s) you'll be travelling to
4. One or two sentence pitch including which Principles suit you the most

Multi-Media Creatives

Are you a writer who loves to make reels? A socials powerhouse who also writes? We are looking for creatives who can deliver integrated article + video combos for the Northern Ontario Travel magazine. Here's a great example. Package rates start at $600 for one 600-word written article with one related, edited reel (approx 30 seconds), and 2-5 high-res photos for use in the published story. (We'd also need a 40-50 word bio and author photo).

Here's a map of the Northeastern Ontario region. All travel included in your content should occur within these boundaries. (Yes, Hearst is outside the region: it's a special case!)

Smaller & Rural Communities

We are expanding our social content calendar to prioritize our off-the-beaten-path, smaller and rural communities, which have a wealth of diverse adventures to offer the traveler. If you will be traveling to any of these spots and have an idea for a reel, definitely reach out!

Cochrane Region

Smooth Rock
Moonbeam
René Brunelle Provincial Park
Kapuskasing
Opasatika
Hearst
Communities along Highway 11 West
Iroquois Falls
Matheson
Matachewan
Moosonee
Kesagami Provincial Park
Abitibi

Timiskaming Region

Kirkland Lake
Esker Lakes Provincial Park
Elk Lake
Mattagami
Gowganda
Gogama
Larder Lake
Englehart
Cobalt
Latchford

Sudbury Region

Espanola
Massey
Agnew Lake
Onaping
Whitefish
Chapleau
Wanapitei Provincial Park

Nipissing Region

South shore of Lake Nipissing
Powassan
Noelville
Monetville
Highway 11 North Bay to Mattawa
Tilden Lake
Marten River

Manitoulin Region

North Shore
Backcountry
Indigenous tourism operators
Culinary-specific adventures

Urban Areas

For these regions we are open to specific pitches showcasing unique or off-the-beaten-path tourism operators, niche audiences, itineraries, and/or seasonal travel.

Cochrane
North Bay
Sudbury
Temiskaming Shores
Timmins

Please send your pitches to marketing@northeasternontario.com with the subject line: The Seven Social Content

For all pitches, please email us with:

1. Link to your socials
2. Type of content you're interested in
3. Region(s) you'll be traveling to
4. One or two sentence pitch for each piece
5. Estimated timeline for delivery

Thanks so much! We look forward to working with you on some amazing content!